Another great post by Seth Godin on "Why Word of Mouth Doesn't Happen." A must-read for church leaders who want their people inviting their friends to come with them...
So which of these are working against churches? How do we overcome them?
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This article helped explain why my word-of-mouth marketing strategy is working as well as I hoped it would. Thanks!
Posted by: George P. Wood | May 20, 2008 at 09:02 AM